NY Renews Launches Climate Ad
NY RENEWS CLIMATE AD: The statewide coalition that crafted the predecessor to the state’s landmark climate law is launching a six-figure ad campaign, starting with TV spots in five media New York markets that ran ahead of the gubernatorial debate last night. The 60 second ad ran in New York City, Albany, Syracuse, Rochester and Buffalo markets and will be followed by a paid social media campaign.
NY Renews is portraying the campaign as an antidote to the ads run earlier this year by New Yorkers for Affordable Energy, which is backed by the fossil fuel industry and some labor groups. Those ads, which implied that the state was seeking to immediately require homeowners to transition off gas, raised the alarm about the costs of electrifying homes.